Join Abby Martinez in an enlightening conversation with Lorena Morales on the Digital Marketing Master podcast. Lorena, Director of Global Digital Marketing Revenue Operations for JLL, shares her journey from a diverse marketing background to becoming a pivotal figure in modern business strategies. Gain insights into revenue operations, the evolving marketing landscape, and how a holistic approach reshapes the fundamental perspective of marketing. Discover the secrets to creating effective engagement and understanding the complex realm of revenue generation in this engaging episode.