"Early traction isn't a tech problem—it's a people problem."

In this episode, Maxwell sits down with Sedem, the founder of Skill Club, to discuss the raw, unpolished reality of getting your first 10 users in the Ghanaian tech ecosystem. Forget the polished landing pages and complex algorithms; Sed breaks down why building a "bridge" between talent and companies requires doing things that don't scale.

• The Talent Paradox: Solving the "no experience, no job" loop for African creatives.

• Going Where the Noise Is: How to leverage existing communities (like Code and Cocktails) instead of running ads.

• The "Manual" Algorithm: Why Sedem personally hand-delivered profiles to founders to guarantee success.

• Founder Advice: Why you need to stop hiding behind your landing page and start "contact sports" recruiting.

"Your first 10 users shouldn't find you. You should find them, listen to them, and build the bridge one person at a time."

• Founder: Sedem Balfour

• Product: Skill Club (Bridging the gap for technical and non-technical talent)

• Location: Accra, Ghana

Building in the 233 can be noisy.

There are tweets, threads, hot takes, and endless advice. But in all that noise, the real lessons from builders sometimes get lost.

The Reverb, from Sandbox Réseau, is a fast-paced 3–5 minute podcast capturing insights from the founders, operators, and builders shaping Ghana’s tech ecosystem.

Each episode features one builder sharing a hard-earned perspective on building products, finding customers, navigating pivots, and growing startups in the real world.

Short. Focused. Builder-first.

In this intro episode, Maxwell introduces the vision behind The Reverb and what listeners can expect from the show.

One builder. One perspective. One insight worth carrying into your next commit.