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In this episode, SEO consultant Michael Cottam discusses significant shifts in search behaviors beyond Google. He remarks that many Gen Z users start their searches on platforms like Instagram and TikTok, presenting an untapped market often overlooked in favor of traditional search engines. He highlights this shift as an opportunity for brand exposure, regardless of the user experience these platforms initially provide.
In this episode, SEO consultant Michael Cottam discusses significant shifts in search behaviors beyond Google. He remarks that many Gen Z users start their searches on platforms like Instagram and TikTok, presenting an untapped market often overlooked in favor of traditional search engines. He highlights this shift as an opportunity for brand exposure, regardless of the user experience these platforms initially provide.