Send us a text

When Susie Hewson watched a TV program about chlorine bleaching in paper products in 1989, she never imagined it would launch a 35-year journey revolutionizing feminine hygiene. As founder of Natracare, Susie transformed an industry by creating certified organic, compostable period products free from toxins and plastics at a time when women entrepreneurs faced extraordinary barriers.

The environmental impact is striking—Natracare customers prevent plastic equivalent to a blue whale from entering marine environments annually just by choosing sustainable products. But Susie's fight extended beyond creating alternatives; she faced corporate lawyers attempting to silence her advocacy and banks refusing loans to women entrepreneurs. Through persistence and unwavering integrity, she built a company embodying her personal values while educating consumers about hidden dangers in conventional products.

Particularly alarming is Susie's revelation about regulatory oversight—agencies like the FDA don't conduct independent research but rely on industry-provided data to determine product safety. This explains why harmful ingredients remain on shelves for decades before being recognized as dangerous. She urges consumers to look beyond marketing claims for legitimate certifications like the Global Organic Textile Standard (GOTS), warning specifically about "bamboo" products that undergo toxic processing despite eco-friendly marketing.

At 72, Susie embodies the benefits of conscious living with "the cardiovascular system of a 35-year-old." Her journey demonstrates how one person's determination can create lasting change, not just in an industry but in how we approach our health and environmental impact. Through Natracare's "Be Kind" project and commitment to donating 1% of turnover to environmental causes, she reminds us that meaningful impact often starts with simple, thoughtful choices.

Ready to make healthier choices for yourself and the planet? Visit www.natracare.com to learn more about certified organic, sustainable period products

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🌿 Ready to go deeper?

Join the waitlist for Wild Women Who Wander 2026 — the retreat for women ready to drop the masks, reclaim their power, and connect with their most authentic selves. 👉 Fill out the the Google Form HERE.

📲 Let’s stay connected:

1. Follow on Instagram: @justwomentalkingshit and @jacquelynncotten
2. Email your stories, questions, or advice requests: [email protected]
3. Support the show by becoming a monthly subscriber HERE.

Disclaimer: This podcast is for entertainment and informational purposes only. The views, opinions, and discussions expressed by the hosts and guests are their own and do not constitute professional advice or services. Listeners should not rely on the content as a substitute for consultation with qualified professionals in areas such as medical, legal, financial, or mental health matters. Always seek the advice of an appropriate licensed professional for any questions or concerns you may have.