"The riches are in the niches" is a quote that has become a cliche in the marketing space. Often used to describe the importance of picking a niche. But if you look at it deeply, you'll find out that the riches are NOT in the niches, actually, it has never been. So in this episode, you'll discover where the riches really are, why it's not in the niches and what it truly means to "niche down". Listen, follow/favourite this podcast and share this with someone. If you've got any questions, drop them at anchor.fm/offerisking/message and I'll make an episode that answers your question. Enjoy😊