This episode of the Riff is about "know your market!" When you're starting out, you need to know which market your work fits into or which market you are designing for. This will help you make more strategic decisions about your pricing structure and how and where to market your studio.

THE RIFF | Know Your Market!

"In Good Company" is a Podcast where the artist, designer, and entrepreneur Fernando Mastrangelo takes us on a journey to uncover the Business of Being an Artist today. 
It’s a topic we don't like to discuss, mostly because its the unromanticized aspect of the Art/Design. But the times are changing, artists are changing and we’re all adapting. Social media is playing a huge role in growing a new core audience and acquiring new clients and collaborators. We're going examine the path of some of the most successful creatives, the companies they’ve built and the stories that got them there.

Arts

"In Good Company" is a Podcast where the artist, designer, and entrepreneur Fernando Mastrangelo takes us on a journey to uncover the Business of Being an Artist today. It’s a topic we don't like to discuss, mostly because its the unromanticized aspect of the Art/Design. But the times are changing, artists are changing and we’re all adapting. Social media is playing a huge role in growing a new core audience and acquiring new clients and collaborators. We're going examine the path of some of the most successful creatives, the companies they’ve built and the stories that got them there.

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THE RIFF | Know Your Market!

THE RIFF | Know Your Market!