SEO Consultant for the Wedding Industry (and big proponent for niching down), Sara Dunn, has some advice on traffic. It seems like everyone is looking for ways to grow their traffic, as if it is the key to success. But is traffic always the answer?

While one of Sara’s sites relies greatly on boosting traffic, the other is more focused on inquiries. Rather than focusing in on increasing strictly broad “traffic,” try to look for the right kind of traffic.