Be budget savvy and take a good look at which media outlet will serve you best whether it is to reach a potential customer and/or do general branding. We can sometimes fall for the sexy numbers and think that a big subscription base or a massive social following will be the key to making a sale. But it is better to define your market and really find out where they are most likely to see your message and take action that will make a difference in your ROI. Every business needs a well-defined marketing budget. And if you have not set a budget for your marketing, then we really need to talk!