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• Marcos gives an overview of what Pricing I/O is [02:41]
• When did Marcos move to San Diego? [03:33]
• How did Marcos end up in the tech and pricing industry? [05:16]
• Marcos talks about a campaign they did to collect data from companies Marcos shares the observation and trends he noticed from companies [06:36]
• [07:49]
• When did Marcos know he wanted to start a consultancy? [09:52]
• What was Marcos' entrepreneurial first step? [11:23]
• Marcos shares why he decided to write a book and how long it took him to finish it [12:53]
• Marcos shares what his book is all about and some key points from it [13:54]
• How does Marcos look at stages regarding companies from a trajectory standpoint? [15:51]
• Marcos shares what he tells people to do to their companies today pricing-wise based on the current trends and patterns he's seeing [17:56]
• Marcos talks about the importance of communication and transparency around pricing [21:20]
• Marcos shares his favorite taco spot, Puesto [24:09]

 

Resources:

• Book -  Street Pricing by Marcos Rivera

 

Follow Marcos online

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Pricing I/O

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