Have you ever thought, that will never work, about a startup. Or, that’s a terrible idea... until it turns out to be hugely successful? We’ve all been there because we’ve all asked the wrong questions when checking out a startup’s potential.

Dave Knox is a global thought leader in digital transformation, a marketing strategist and award-winning author of Predicting the Turn. As a marketing, strategy, and business development advisor, he’s worked with both growth startups and large brands giving him a unique perspective on both sides.

So what is the right question to ask? And what should startups focus on in the first five years?