"The Right Story: The Secret to Spreading Your Ideas" by Bernadette Jiwa. The book explores the importance of storytelling in influencing others and creating positive change. Jiwa argues that the right story, told by the right person, at the right time, with the right motivations, can help bridge the "Change Gap" between simply getting attention and inspiring people to take action. The book includes various examples of individuals and organizations that effectively employed purposeful storytelling to create positive change, including Qantas, the Icelandic government, Mecca Cosmetica, Airbnb, Lululemon, Hotels, Lune Croissanterie, and Oddbox. Jiwa emphasizes the importance of understanding the audience's mindset and motivations, building trust, and aligning personal conviction with the desired change.