Link building is one of the main off-site strategies to improve your online authority. There's a growing trend that link building does more harm than good. Ultimately this is only true if you don't know how to do it right because Google views natural links as an indication of trust, authority and credibility. So how do you build natural links that gain you this trust? This episode covers the steps to take to avoid penalties and get the results you're looking for.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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