In the social media landscape of Singapore, different media publishers can have vastly different takes and executions on the same topic. While some might ruthlessly cover controversial topics in the chase for reach and impressions, others such as Rice Media pride themselves on a different brand of impactful and meaningful content. But what really goes on behind the scenes when they tackle a controversial topic? Listen as we dig deeper into the thought process of Rice Media's Associate Editor, Zat Astha, and learn about the fine line between impact and relevancy that they tread.