When you’re figuring out who your ideal customer is, don’t stop at the surface level.

If you can nail your ideal customer by going beyond demographics, you can provide a better service.

By providing a better service, you can make even more sales. It’s really a win-win for everyone. 

Tune in to my latest podcast episode to find out the right way to figure out your ideal customer. 

If you want more resources and show notes, check out http://marissalawton.com/podcast