Have you been reluctant to use bots in your business? With technology today, it can feel like everybody is hiding behind a screen. So maybe you’re hesitant to add a bot to your team because it might make interactions less personal.

Dana Tran is the founder of ThinkTuitive where she helps businesses build messenger bots that will simply their business. She’s a self-proclaimed “lazy, hard-working person,” meaning she’d rather spend five hours automating something so that she never has to do those tasks again.

And she wants to help others do the same. The strength of bots lay in their ability to have common conservations at scale.They can guide your customers to an answer quickly. But there needs to be a mixture of both an automated system as well as a human system.

So while a bot can be used as a tool to guide people, they will not be the ones closing the sale. In today’s episode, Dana walks us through how bots can help your business and simple steps to get started.