For most businesses, there's no better way to convince prospects than with social proof. And there's no better social proof than a testimonial. However, how do you ask for a testimonial? And why are some testimonials so much more effective than others.   Sydney-based direct response copywriter Steven Lewis answers those questions in this Taleist Stand Out Session. And he takes your questions on copywriting, digital marketing, websites and anything else you fancy he might know something about.