The RIMproReport with Tom Adams

After broadcasting 170 shows of the RIMproReport, we’re announcing a major change to the format of the show going forward.

For the last few years, this has been a weekly show. Going forward, we’ll offer the show as a monthly or even bi-monthly show. I’ll explain more on the show today.

And there’s a couple big industry news items to catch you up on as well.

Finally, we’ll say our official goodbyes to our longtime sponsor.

It’s just a short show today. Enjoy!

Special Thanks to our Exclusive Show Sponsor, O’Neil Software.

As web marketing evolves and grows in its importance as a lead generation device for RIM service providers, it is important to know and understand how to improve it in your business.

On the show today, I pull the WebVitality team here at Flourish Press into the RIMproReport studio and put them on the spot. I ask them a bunch of questions related to each of their expertise. This elite team of web marketers talks about what they see and deal with every day specific to web marketing for RIM service providers.

We talk about what constitutes a great website and how to construct it to do the job it needs to do. We touch on mobile compatibility. We discuss the ever-increasing importance of content and some strategy related to consistent publishing. We talk about SEO and pay per click marketing. We even talk about how much it costs to buy clicks to your website and how that demands better design and content. Finally we also spend some time understanding the importance of local maps and directory optimization.

My goal is to help you learn some important information about web marketing.

We also get you caught up on the latest industry news.

Enjoy the show.

Special Thanks to our Exclusive Show Sponsor, O’Neil Software.

The secure information destruction industry continues to grow and change in significant ways. NAID, the industry association, is often at the forefront of the many facets of this growth.

2013 was a big year for NAID and the industry, and by all indications, 2014 is shaping up to be another big year for the industry. Bob Johnson, CEO of NAID, joins us today to discuss as much as we can possibly fit into 30 minutes. Compliance changes, the work NAID is doing at a legislative level, Shred School and a whole lot more occupy our conversation.

If you are in any way involved in the information destruction or shredding industry, this show will be meaningful to you.

We also get you caught up on the latest industry news.

Enjoy the show.

Special Thanks to our Exclusive Show Sponsor, O’Neil Software.

On the show today, I’m going to review the major industry events of 2013. This can be helpful to you, as it will provide you—in a relatively quick fashion—an overview of what happened in the RIM industry in the past year.

When you know the history and context of what happened in our industry, you can be aware of the possible trends and what may happen in the year that lies ahead.

We’ll chat about the major acquisitions, the key executive moves, and some of the peripheral trends that are shaping the industry in 2014.

Enjoy the show.

Special Thanks to our Exclusive Show Sponsor, O’Neil Software.

Our guest today is part of the family in one of the most well-known family businesses in the greater RIM and shred services industry.

Bowman Richards is Vice President at Richards & Richards of Nashville, TN. Bowman is the eldest son of Steve Richards, an industry icon. Today we talk to Bowman about growing up in a family business. We discuss the benefits and struggles of this kind of environment from his point of view.

During our discussion, Bowman outlines a very insightful set of items to consider if you are thinking about bringing your kids into the business with you. His perspective makes these ideas incredibly valuable.

We also get caught up on the latest industry news.

Enjoy the show. And Happy Holidays.

This will be our last show in 2013.

Special Thanks to our Exclusive Show Sponsor, O’Neil Software.