These times allow us to observe the world around us in a really interesting way, if we are able to see through that/those lens.

That and your Perfect Customer/Fan/Follower are what this episode is about.

During the episode, I mentioned that I'd post a couple of links:

1. 1000 True Fans - I don't go into the specifics (I'll probably have a podcast about it later) but it's a very cool concept. The idea of 1000 True Fans ties in very directly to your Perfect Customer - different aspects of the same.

2. Dotcom Secrets - After literally years of dabbling in the internet marketing universe but not quite being able to make the pieces world right, I happened on this book and it changed everything. It filled in all the gaps - for me, this was the juice, the keys and other awesome metaphors of why I couldn't get traction before. This is seriously a must-read if you have a product and/or service that you sell online.

Affiliate Disclosure

***The book is Free plus shipping. Please know that this is an affiliate link so if you click on one of the product links, I'll receive a small commission. I have not put anything here that I haven't verified and/or personally used myself.