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The Rise and Fall of 2U — Insights from an Insider with Poonam Ribadia
In this episode, we sit down with Poonam Ribadia, who spent nearly eight years at 2U, most recently as a Partnerships and Customer Success Manager.
Poonam offers a candid, insider’s perspective on 2U’s journey — from its early strengths and value proposition to the challenges that came with scale, shifting strategy, and the high-profile edX acquisition. We explore what 2U did well, where it struggled, and what lessons other EdTech companies can take away.
Whether you’re an EdTech professional, a university partner, or simply curious about the dynamics of scaling education companies, this episode offers valuable insights into the opportunities and pitfalls of the industry.
Edited by: Glyvolner Gabriel
View all episodes
By Talent Lab Solutions, Michael Oppong, Chris BlackettIn this episode, we sit down with Poonam Ribadia, who spent nearly eight years at 2U, most recently as a Partnerships and Customer Success Manager.
Poonam offers a candid, insider’s perspective on 2U’s journey — from its early strengths and value proposition to the challenges that came with scale, shifting strategy, and the high-profile edX acquisition. We explore what 2U did well, where it struggled, and what lessons other EdTech companies can take away.
Whether you’re an EdTech professional, a university partner, or simply curious about the dynamics of scaling education companies, this episode offers valuable insights into the opportunities and pitfalls of the industry.
Edited by: Glyvolner Gabriel