BlackBerry once dominated the smartphone market with its slick software and amazing hardware. It seemed as if this Canadian company was poised to dominate the smart phone market forever until a computer company named Apple came along and revolutionized the way people communicate and access the internet with the iPhone. How could BlackBerry have been blindsided by a company with absolutely no experience in the mobile phone business industry? The truth? BlackBerry wasn't blindsided. The failure of the company lays at the feet of its co-founders, who decided to write off the iPhone as an expensive trinket because their company was invincible. It's a tale of arrogance and hubris that led to the destruction of a multi-billion dollar company everyone thought was unstoppable.