In the ever-evolving landscape of electric bikes (e-bikes), one brand’s journey from promise to struggle encapsulates the volatility of the industry. Dost Bikes, a once-aspiring Canadian e-bike startup, seemed poised to redefine the market with its blend of utility, performance, and affordability. Founded on bold ambitions to dominate the e-bike segment, it captured significant consumer interest early on. However, behind the sleek designs and initial success, a series of operational missteps, legal battles, and mounting consumer dissatisfaction eventually led to the company's decline. This is the story of Dost Bikes—a cautionary tale of how a promising brand with so much potential found itself facing an uphill battle, both literally and figuratively.