In this episode, we'll dive into the story of Google+, the social media platform that was supposed to be a Facebook-killer. We'll explore the factors that led to its development, including Google's ambitions to challenge dominant social networks and leverage its existing user base. We'll then analyze the critical missteps and design flaws that ultimately doomed Google+ to failure, such as its confusing user experience, lack of differentiation, and integration challenges. Through this case study, we'll learn about the challenges of launching a successful social platform in the shadow of industry giants and the importance of understanding user needs and preferences.

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