In today's podcast, we will delve into the captivating journey of Koo, once celebrated as India's answer to Twitter (now X).

We will explore the remarkable rise of Koo in 2021 and dissect the key factors that led to its eventual downfall.

The closures of several startups including Koo that once flourished in recent years, owing to their aggressive growth strategies and the funding winter, highlight the challenges of sustainability and maintaining long-term success.