Rise and Fall

The Rise and Fall of Sondors: Delays, Lawsuits, and Lost Trust


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Explore the rise and fall of Sondors, a once-revolutionary e-bike brand that captivated the market through crowdfunding. We examine its early success, followed by product recalls, delayed deliveries, lawsuits, and social media backlash that led to its downfall. Hear expert insights on the lessons Sondors’ collapse offers for e-commerce businesses.

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Rise and FallBy Gary A. Fujioka, Sr.