Explore the groundbreaking marketing and the subsequent legacy of The Blair Witch Project. Learn how the film's unique approach to storytelling and viral marketing made it a cultural phenomenon, and why its sequel couldn't capture the same magic. Dive into the story behind one of the most successful viral campaigns in film history.

#BlairWitch #TheBlairWitchProject #viralmarketing #horrorfilm #documentarystyle #filmhistory #moviemarketing #1999films #foundfootage

Learn more about your ad choices. Visit podcastchoices.com/adchoices