In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign.

Featuring:
 
    •    Ross Blainey, creative collaboration lead & ambassador at Glenfiddich & The Balvenie (William Grant & Sons) 
    •    Tara Ford, chief creative officer at The Monkeys
    •    Celia Romaniuk, managing director at Accenture Song 

See omnystudio.com/listener for privacy information.