Feeling overwhelmed by AI content? So were we.

In this episode, we share why we both took a step back from using AI – and what it taught us about creativity, marketing, and critical thinking. From copywriting and outreach to domain expertise and conferences, we explore when AI helps… and when it just creates more noise.

📝 Show notes

Key discussion points:

• Why we paused our AI usage – and what changed when we did
• The MIT study making rounds: what it actually says about AI and critical thinking
• What “AI slop” is and why it’s flooding your feed
• Just because you can automate and scale doesn’t mean you should
• Why good marketing still needs humans, nuance, and focus
• Gil’s brilliant low-tech but high-impact conference strategy
• The trap of relying on ChatGPT for marketing plans if you lack domain expertise
• Why companies need AI guidelines – not just OKRs about “using AI”
• How follower count and content volume often miss the real business outcome
• The balance between effective AI use and staying proud of your work

Notable quotes:

“We’re so focused on how AI can help us – we forget to ask if it’s helping our customers.” – Nihal

“I was chopping down trees all day, but at the end of the week, I wasn’t proud of what I’d made.” – Gil

“There’s no substitute for domain expertise – AI can’t think critically for you.” – Nihal

“Creativity and collaboration are still uniquely human.” – Gil

Tools mentioned:

• ChatGPT
• Clay.ai
• Midjourney 

Related resources:

• MIT study on AI and critical thinking (referenced in conversation)

Have AI questions? Connect with us on LinkedIn – we’d love to help you cut through the noise and start getting real value from AI.

Connect with the hosts:

• Nihal Salah
• Gil Chan