Private Lending Insights

The Rise of American Heritage Lending


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Rocky Butani interviewed Dave Orloff, CEO of American Heritage Lending, a national direct private lending company based in Irvine, California. They offer a variety of financing options to residential real estate investors in 45 states: DSCR 30-year rental loans, fix & flip, ground-up construction and short-term bridge loans. The company has grown immensely in the past 2 years and is now one of the top 10 lenders in the United States in terms of loan volume. Learn about the company's recent growth, their operation and Dave's thoughts on private lending for 2025.

Visit American Heritage Lending's profile on PrivateLenderLink.com to learn more about their lending guidelines: 
https://privatelenderlink.com/profile/american-heritage-lending/?utm_source=lender-link-podcast

Loan originators interested in a DSCR third-party origination wholesale program can learn more on this website:
https://ahlendtpo.com/?utm_source=lender-link-podcast

00:00 Intro 

01:14 Company Background 

02:00 Growth Since 2018 

03:57 Loan Volume Surge 

05:11 Billion Dollar Milestone 

06:54 Q3 2024 Rankings 

09:16 High Rates and High Volume 

11:17 Industry Demand Trends 

13:02 Loan Type Breakdown 

14:58 DSCR Popularity 

16:26 Wholesale vs Retail 

18:49 Wholesale Platform 

20:12 Team and Locations 

22:19 Michigan Office 

24:00 Fix and Flip Outlook 

25:30 Short Term Lending Challenges 

27:29 DSCR in 2025 

28:33 Market Predictions 

30:17 Wrap Up 

...more
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Private Lending InsightsBy Lender Link