Listen on Apple & Spotify:https://podcasts.apple.com/us/podcast/slapson/id1757942775https://open.spotify.com/show/0tCK46xT2ovYHLgFA6H4oQ?si=7d0a22cf88f149e3Intro music: KNOCKOUT · Pözzi | @pozzimusic2975 SummaryIn this episode of Slap Son, host Joe Scott welcomes Cyrus Fees and Dan Gardner to discuss their experiences in the bare knuckle fighting scene, the evolution of health and fitness in combat sports, and the importance of family and personal growth. The conversation delves into the excitement of competition, the realities of financial stability in the fight industry, and the thrill of traveling the world while balancing family life. Cyrus shares his journey in bare knuckle fighting, the challenges he faces, and his aspirations for the future. In this engaging conversation, Dan Gardner, Chief Sales Officer of Bucked Up, discusses the dynamic partnership between Bucked Up and BKFC, the electrifying atmosphere of BKFC events, the rise of female fighters in the sport, the influence of celebrities like Conor McGregor, and the intricacies of sponsorship in combat sports. Gardner shares insights on the marketing strategies that have propelled Bucked Up's success and the excitement surrounding upcoming fights.Sound Bites"Dude, that's so cool.""If you got it, flaunt it.""It's a win-win for us."TakeawaysCyrus Fees shares his excitement about being part of the bare knuckle fighting scene.Dan Gardner discusses his journey back into fighting after years away.The importance of health and fitness in preparing for fights is emphasized.Traveling for fights allows for unique experiences but also requires balancing family life.The financial realities of being in the fight industry are often misunderstood.Cyrus and Dan reflect on the thrill of competition and the adrenaline rush it brings.Family support plays a crucial role in their fighting careers.The evolution of health and fitness has changed the way fighters prepare for competitions.Cyrus expresses gratitude for the opportunities he's had in his career.Both guests highlight the importance of setting future goals and aspirations. Bucked Up has a strong partnership with BKFC since 2016.The atmosphere at BKFC events is unmatched and exhilarating.Female fighters are gaining prominence and recognition in combat sports.Conor McGregor's involvement has significantly boosted brand visibility.Sponsorship dynamics in combat sports are evolving with celebrity influence.Bucked Up is the official energy drink and supplement for BKFC.The rise of female fighters like Britton Hart is reshaping the sport.Marketing strategies are crucial for success in the competitive landscape.The camaraderie among fighters and sponsors enhances the fight experience.Dan Gardner emphasizes the importance of personal connections in business. Chapters00:00 The Rise of BKFC and Its Global Impact05:10 Exploring New Territories: The Future of Bare Knuckle Fighting10:31 Travel Adventures: Balancing Work and Family Life15:14 The Thrill of Live Broadcasting: Adrenaline and Excitement20:16 Financial Realities in the Entertainment Industry21:30 Midwest Fighters and Their Impact22:31 Nicole Schaeffer's Rise in Combat Sports23:20 Britton Hart's Dominance in Her Weight Class25:00 The Role of Women in Bare Knuckle Fighting26:45 Jessica Borga's Breakthrough Moment28:48 Navigating Fame and Criticism in Combat Sports30:43 Personal Growth and Fitness Journeys33:02 Future Plans and Upcoming Events35:15 Introduction to the Journey38:05 Fitness Transformation and Mindset41:12 The Evolution of Health and Fitness44:05 Returning to Competition47:15 The Emotional Aspect of Fighting50:18 Preparing for the Fight55:11 Bucked Up and BKFC Partnership57:28 The Role of Sponsorships in Combat Sports01:05:18 Conor McGregor's Influence and Involvement01:07:23 Final Thoughts and Social Media Engagement#bkfc #bareknuckleboxing #cyrusfees #dangardner #buckedup