In this special episode of Digitally China Tom is joined by Emmy Teo, co-founder of the New Retail startup FUSE and advisor to up & coming consumer brands in fashion and furniture.

Chinese companies have for a long time had access to the best supply chain in the world, enabling scalable production of a wide range of products. But only in the recent years we have seen that unique skillset being combined with what western companies usually see as their differentiator: the ability to create attractive brands, especially in the lifestyle sector. In this Digitally China episode we are discussing domestic brands, how much they have progressed and the possibility of them overtaking established brands such as Zara or IKEA.

Topics covered in this episode:

Up & coming Chinese fashion and furniture brands

The future of lifestyle segment

The current and future differences between modern domestic brands and western equivalents

Host: Tom Xiong

Guests: Emmy Teo

Producer: Jacob Lovén

Digitally China is a subjective but independent depiction of the tech scene in China. Audio clips used in the podcast have not been distorted nor taken out of context and are included for commentary and educational purposes and thus shall be considered “Fair Use”. Digitally China is powered by RADII (www.radiichina.com), an independent media platform exploring China from all angles.