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The Rise of Corporate Podcasts: Why Audio Is Internal Comms' Most Human Channel
Why are so many companies launching internal podcasts—and what makes them effective? In this episode of the You’ve Got Comms Podcast, Emma Fischer sits down with Maximilian Conrad, CEO and co-founder of Hypecast, to talk about the role of audio in modern internal communication.
They explore how podcasts help organizations connect with distributed teams, build trust through authentic leadership voices, and turn everyday stories into meaningful content. From repurposing episodes into months of material to making CEOs more human, this conversation is packed with practical advice for communicators—no studio required.
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Selected People, Places & Things Mentioned:
Terry Szuplat; Steve Ballmer; Bill Gates; Steve Jobs; Mark Zuckerberg; Joe Navarro; Dr. David Burkus; E.ON; L'Oréal; FBI; Meta; Microsoft; Apple; MIT; “Die Zeit”
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Follow the host and guest:
Max Conrad on LinkedIn, Emma Fischer on LinkedIn
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.
View all episodes
By Staffbase SEWhy are so many companies launching internal podcasts—and what makes them effective? In this episode of the You’ve Got Comms Podcast, Emma Fischer sits down with Maximilian Conrad, CEO and co-founder of Hypecast, to talk about the role of audio in modern internal communication.
They explore how podcasts help organizations connect with distributed teams, build trust through authentic leadership voices, and turn everyday stories into meaningful content. From repurposing episodes into months of material to making CEOs more human, this conversation is packed with practical advice for communicators—no studio required.
=========
Selected People, Places & Things Mentioned:
Terry Szuplat; Steve Ballmer; Bill Gates; Steve Jobs; Mark Zuckerberg; Joe Navarro; Dr. David Burkus; E.ON; L'Oréal; FBI; Meta; Microsoft; Apple; MIT; “Die Zeit”
=========
Follow the host and guest:
Max Conrad on LinkedIn, Emma Fischer on LinkedIn
=========
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
=========
About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.