Hi, I'm Pete Denby, host of To Affinity & Beyond. In this episode I'm joined by podcast newbies Dan Potts and Tom Fothergill plus regulars Damon Bryan and Tom Hill. We explore two of our favourite topics, data & analytics and sport, providing a potted history of how data & analytics has been used by teams over time and where it's being used to gain competitive advantage today.

It's a topic we're passionate about and is clearly becoming a key weapon across multiple sports.

Just don't mention Euro 2020.

If you'd like to learn more about Hyper and how we help clients use data and analytics to understand their customers in order to make unified, customer led decisions, please get in touch at [email protected] or check out our website at www.hyper-group.co.uk.