In this episode of Our Tech for Business podcast, we dive into the buzzword of deepfakes during Cybersecurity Awareness Month. Joined by Todd, our COO and CISO, and Nate, our Director of Cybersecurity, we explore what deepfakes are, their evolution from voice cloning to sophisticated video manipulation, and their dangerous uses, including impersonation and cyber attacks. We also discuss the impact of deepfakes on business security, ethical uses in marketing, and the importance of maintaining a human touch in an increasingly AI-driven world. Learn how to spot deepfakes, safeguard your business, and ethically incorporate AI into your operations.

00:00 Introduction to Cybersecurity Awareness Month

00:18 Understanding Deep Fakes: An Overview

01:25 The Evolution of Deep Fake Technology

02:02 Deep Fakes in the Real World: Risks and Examples

02:58 Business Implications of Deep Fakes

08:40 Spotting Deep Fakes: Tips and Techniques

21:37 Ethical Use of AI and Deep Fakes in Business

26:19 The Future of AI and Human Interaction

30:10 Conclusion and Final Thoughts

References:

https://blog.knowbe4.com/how-a-north-korean-fake-it-worker-tried-to-infiltrate-us

https://www.cnbc.com/2025/07/11/how-deepfake-ai-job-applicants-are-stealing-remote-work.html