From Google to ChatGPT: Where Clients Are Really Asking Legal Questions

Answer engines like ChatGPT, Perplexity, and Google SGE are changing how legal clients search and who gets chosen. In this episode, we reveal why traditional SEO is no longer enough, how answer engines determine which legal sources to cite, and what law firms must do to show up inside AI-generated responses. Discover the fundamentals of Answer Engine Optimization (AEO) and how to build legal authority that earns machine trust—and client clicks.

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