Digital India

THE RISE OF PERSONAL SEARCHES

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In this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc
The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy 
https://www.thinkwithgoogle.com/feature/personal-searches/#/
Google came up with this research, some of the trends:
 
  1. 60 % + Growth in Mobile searches for “for me” in the past two years
  2. 80 % + Growth in Mobile searches for “Should I ” in the past two years
  3. Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth
  4. In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape
  5. Education: My learning plan, My science project, Where’s my school bus, Calculate my grade
    6. We also discussed:
    1. Universal or blended search
    2. Google assistant
    3. Amazon alexa
      4. and how this personal assistance is changing the way we communicate, search

      You can share your feedback at: [email protected]

      Facebook: https://www.facebook.com/webmarketingacademy

      Host: Suresh

      Guest : Bharani 

      Podcast Manager & Editor : Bharani 

       

      Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

      • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
        • designs from the past year.
        · The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
        publications and events.
        · The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
         Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx

        The post THE RISE OF PERSONAL SEARCHES appeared first on FIR Podcast Network.

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