DeReCode: Tech, Law, and Beyond

The Rise of Personalized Web Experiences: Geofli's Kyle Pucko Reveals the Magic Behind Geo-Targeted Content


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I'm an experienced digital marketer specifically in the world of lead acquisition. Spending the first six years of my career in marketing and recruitment for colleges, in 2015 I became the first digital marketing manager for any college or university in the country (at least according to LinkedIn). In a position I helped create and write the job description for, I managed all of the digital advertising for the University of Montana. In eight months, we generated thousands of new leads, created the university's first email automation system and helped to increase website traffic 66% year over year.

Building on the experience at the University of Montana, I launched two companies. GeoFli, a SaaS product allowing users to create website content based on a visitor's location (visitors from NY see a different homepage than visitors from CA). The product helps personalize the website experience while decreasing bounce rate, increasing time-on-site and increasing conversions. Overall, it provides a better website experience for your visitor.

Pintler Group is a digital marketing agency located in Missoula. As the founder, I've built a small team of experts to help companies market their product or service online. Servicing clients since January 2015, Pintler Group has grown every month since inception and continues to deliver quality, focused online marketing work for companies of all sizes.

Geofli

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DeReCode: Tech, Law, and BeyondBy DeReCode