In this episode of the Estate Agent Showdown, Matt hosts a lively debate with industry leaders Mike Robson, co-founder of Avocado, and Mark Lawrenson, operations director of Beresford's Group. The discussion centers around the evolving landscape of estate agency, exploring the balance between personal branding and company scale, the rise of self-employed models, and the challenges of attracting new talent to the industry. Both guests share their insights on the importance of experience, the role of AI in enhancing customer journeys, and the necessity of fostering a supportive culture within agencies. As they delve into recruitment strategies and the future of estate agency, listeners gain valuable perspectives on navigating the complexities of the market and the significance of building strong relationships with clients.

Key Takeaways

Importance of Experience in Recruitment: Successful self-employed estate agency models often prioritize recruiting agents with significant experience (5-10 years) to ensure they can hit the ground running and provide high-quality service to clients.

Balancing Personal Brand and Company Scale: The future of estate agency relies on a combination of personal branding and the backing of a strong company structure. Agents need to establish their personal brand while being supported by a robust organizational framework.

Cultural and Training Development: Establishing a strong company culture and providing ongoing training is essential for developing the next generation of estate agents. This includes creating internal academies to nurture talent and ensure a steady influx of new agents into the industry.

AI as an Enhancement Tool: AI is viewed as a tool to enhance the customer journey rather than replace human agents. It can streamline background tasks, allowing agents to focus on building relationships and providing personalized service.

The Value of Team Dynamics: While a one-to-one agent-client relationship can provide a personalized experience, having a team approach can also be beneficial. A well-structured team can ensure that clients receive consistent support and expertise throughout the transaction process.

Social Links

YouTube: https://www.youtube.com/@mattgiggs

Instagram: https://www.instagram.com/giggsmatt/?hl=en

TikTok: https://www.tiktok.com/@giggsmatt

Linkedin: https://www.linkedin.com/in/mattgiggs/

Mike Robson Links

https://uk.linkedin.com/in/michael-robson-57a84922

https://avocadopropertyagents.co.uk/

Mark Lawrenson Links

https://uk.linkedin.com/in/marklawrinson?trk=public_post-text

https://www.beresfords.co.uk/

Host Bio

Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/