In this episode, we’re diving into the world of shoppable livestreams and how they’re flipping e-commerce on its head. From real-time product demos to instant purchasing, livestream shopping creates a new customer experience—interactive, engaging, and built for today’s digital shoppers. We’ll explore why brands like Adidas and Sephora are all-in on this trend, how platforms like TikTok and Instagram drive its growth, and what this means for the future of retail. Whether you’re an e-commerce pro or just getting started, this is one episode you don’t want to miss!