What are stories? In short, for most platforms they are 15 second, slice of life style videos that disappear after 24 hours. We can all thank Snapchat for the introduction and IG for the explosion.
Stories have blown up! We now are seeing stories on YouTube and LinkedIn. It’s also voted as one of the top three places people are watching videos online!
73% of marketers uploaded 2 or more marketing videos to YouTube in the last month
72% of marketers post branded content to Facebook Stories once a week or more
Audiences want brand Stories to be useful, easy, and authentic