My guest today is Jim Sephton, a pioneer in the UK's leisure and entertainment sector who introduced the innovative techno-sport Hado to the UK.

Originating from Tokyo and inspired by anime and video games, Hado merges augmented reality with physical activity, allowing players to engage in dynamic battles by throwing virtual energy balls. Under the guidance of its creators at Meleap, Hado has evolved from a novel concept to a global sporting phenomenon, promoting inclusivity and physical engagement across diverse audiences.

In our conversation, Jim discusses Hado's journey from inception to international acclaim, its challenges in the UK market, and its cultural significance.

This episode offers insights into the emerging world of techno-sports and its potential to redefine traditional sports and entertainment landscapes, highlighting Hado's role in fostering community and competitive spirit.

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Hado UK Website: https://ukhado.com/

Hado Global Website: https://hado-official.com/