Personal brands are on the rise as social media and influencer culture have created new jobs and opportunities for people to commodify their interests and personalities. A personal brand is the reputation and perception you shape of yourself based on your values, interests and content you like to talk about and create. Whilst everyone has a 'personal brand' and reputation,  online content creators, from youtubers to influencers to tik tok stars, really show the array of opportunities to be gained by cultivating an online personal brand - and AUTHENTICITY has never been more key to your success! Listen to hear about who has leveraged personal branding 'right', from Maya Jama, Molly Mae and Grace Beverley, and who has done it wrong. If you enjoy this episode, share it with a friend and follow @TheMakingItPodcast on instagram to keep up to date with the podcast! 

(Music by Wataboi: U Said It - https://soundcloud.com/wataboi/u-said-it-soundcloud)