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Most AI projects aren't failing because the technology is broken. They're failing because nobody built the layer that makes the technology safe to use; and that's a RevOps problem. In this episode, Ed King (CEO & Founder of Openprise) joins Matt Volm to break down why AI agents can't touch core systems like your CRM or MAP, what the missing "control layer" looks like, and why the RevOps practitioners who thrive in an agent-driven future will think like architects — not tool admins.
Ed covers the two key components ops teams need to build today: a data catalog that makes your systems legible to agents, and a toolbox of governed APIs and MCP servers that let agents take action without breaking things. Plus: why this same infrastructure makes life better for your human team members too.
🎙️ Speakers:
- Ed King, CEO & Founder at Openprise — https://www.linkedin.com/in/edkking/
- Matt Volm, CEO & Co-Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/
Resources:
- Openprise: https://www.openprise.com
- HG Insights (episode sponsor): https://www.hginsights.com
- RevOps Co-op podcast library: https://www.revopscoop.com/podcast
👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options
🌐 Visit us: https://www.revopscoop.com
💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op
#RevOps #RevenueOperations #SalesOps #MarketingOps #AI #GoToMarket #GTMOps #B2B #AIAgents #RevenueOperationsStrategy
By Matt VolmMost AI projects aren't failing because the technology is broken. They're failing because nobody built the layer that makes the technology safe to use; and that's a RevOps problem. In this episode, Ed King (CEO & Founder of Openprise) joins Matt Volm to break down why AI agents can't touch core systems like your CRM or MAP, what the missing "control layer" looks like, and why the RevOps practitioners who thrive in an agent-driven future will think like architects — not tool admins.
Ed covers the two key components ops teams need to build today: a data catalog that makes your systems legible to agents, and a toolbox of governed APIs and MCP servers that let agents take action without breaking things. Plus: why this same infrastructure makes life better for your human team members too.
🎙️ Speakers:
- Ed King, CEO & Founder at Openprise — https://www.linkedin.com/in/edkking/
- Matt Volm, CEO & Co-Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/
Resources:
- Openprise: https://www.openprise.com
- HG Insights (episode sponsor): https://www.hginsights.com
- RevOps Co-op podcast library: https://www.revopscoop.com/podcast
👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options
🌐 Visit us: https://www.revopscoop.com
💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op
#RevOps #RevenueOperations #SalesOps #MarketingOps #AI #GoToMarket #GTMOps #B2B #AIAgents #RevenueOperationsStrategy