Trade Marketing becomes more crucial for the business to solve the changing landscape in competition, change in shopper needs, the rise of proximity channels plus more importantly in improving profitability.

In this topic, I am inviting my colleagues, who are experts in Trade Marketing especially Category & Channel Development and Revenue Growth Management:

1. Ruli Tobing - Category & Channel Development Director 

2. Dini Anggraeni - Category & Channel Development Experts

3. Wirawan - Category & Revenue Growth Management Experts.