In this episode, Ez is joined by the Co-founder & MD of Liminal VR, a Melbourne based multi-award-winning digital studio delivering emotionally moving augmented, mixed and virtual reality experiences in areas as diverse as training and simulation, sales and marketing, brand activations, education, research and development, corporate wellness and clinical applications.

Nick shares his journey from corporate Lawyer to cofounding one of Australia’s first VR agencies over 7 Years ago. The struggles they came across and how they got a business off the ground in what was then a very primitive industry. 

Nick talks through their immediate focus when starting the business on research, and how they hired neuroscientists to back up the front facing ‘exciting’ VR experience. There’s not a lot of new tech out there. So, we were very excited to catch up with one of the leaders in the world in VR.

 We chat through:

• The use cases for VR in business, training & marketing functions
• Where VR is currently being used, the results its getting
• Future uses for VR
• How marketing teams can utilise VR to improve the customer experience
• The cognitive impacts of VR

Super interesting to discuss this amazing technology with Nick’s personal thoughts being that we will all be using this tech in a couple of years! Thanks so much Nick for sharing your journey with us! Anyone who is interested to learn more, please visit Liminal VR here: https://liminalvr.com/