Did you know that over 3 lakh people signed up to learn Korean language in India in 2020? Or that the Korean boy-band BTS is expected to generate over $37 billion in revenue from 2019 to 2029? In this episode, Samaksh and Anirudh discuss about the Hallyu wave and its inception. They break down the entry of Korean content and products in the Indian market and how it snowballed into a major cultural phenomenon. They detail the rise of K-beauty and the idea for an online marketplace for K-beauty, such as Sokoglam (https://sokoglam.com/). Next they discuss the adoption of K-food such as Kimchi, Ramen, Gimbap etc in the Indian market and the opportunity to build restaurants and packaged food businesses in the space. They detail the business behind Korikart (https://korikart.com/) and how it created a one stop shop for all things Korean. They move on to K-drama and how content has been the driving force for the adoption of the Korean Wave. They discuss about an idea for licensing IP from such K-drama shows to sell official licensed merchandise in India. Finally they discuss about another Korean content phenomenon which is K-pop, how the South Korean government is supporting it in India via K-pop events in the country and the business opportunity to create a K-pop events business in India, similar to how Sunburn has created a market for itself in the country.
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By Startup SutraDid you know that over 3 lakh people signed up to learn Korean language in India in 2020? Or that the Korean boy-band BTS is expected to generate over $37 billion in revenue from 2019 to 2029? In this episode, Samaksh and Anirudh discuss about the Hallyu wave and its inception. They break down the entry of Korean content and products in the Indian market and how it snowballed into a major cultural phenomenon. They detail the rise of K-beauty and the idea for an online marketplace for K-beauty, such as Sokoglam (https://sokoglam.com/). Next they discuss the adoption of K-food such as Kimchi, Ramen, Gimbap etc in the Indian market and the opportunity to build restaurants and packaged food businesses in the space. They detail the business behind Korikart (https://korikart.com/) and how it created a one stop shop for all things Korean. They move on to K-drama and how content has been the driving force for the adoption of the Korean Wave. They discuss about an idea for licensing IP from such K-drama shows to sell official licensed merchandise in India. Finally they discuss about another Korean content phenomenon which is K-pop, how the South Korean government is supporting it in India via K-pop events in the country and the business opportunity to create a K-pop events business in India, similar to how Sunburn has created a market for itself in the country.