In this episode Serguei Netessine shares his book The Risk-Driven Business Model with four questions that will define your company. This book is perfect for the entrepreneur or small business owner who is seeking advice and innovation on creating a new business model. The goal Netessine sets with The Risk-Driven Business Model is create a road-map for rather than simply describing business models that already exist.About Serguei Netessine:“I was born in Russia where I did most of my studies and moved to the United States to earn my PHD in Business. My first job was at The Wharton School of the University of Pennsylvania where I worked for about ten years. Now I work with companies and startups on multiple continents.While reading multiple books I noticed they focused on the wrong side of innovation so I decided to write a book unlike any others.” – Serguei NetessineFor a detailed summary of The Risk-Driven Business Model according to Serguei Netessine CLICK HERERelates Books:The Innovator's Method: Bringing the Lean Start-up into Your Organization by Nathan FurrScrum: The Art of Doing Twice the Work in Half the Time by Jeff SutherlandThe Small Business Life Cycle by Charlie GilkeyFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: business plan, business strategy, startup development, managing risk, taking risks, TerraPass, way to innovate, greatest innovations, steve jobs