Modern Marketing Messages

The Risks and Rewards of Your Analytics - Part 2


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This episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking.

In this episode we’re going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com, and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into what to do after a data quality audit process, everything about extraction, modelling and syndication of data, and so much more.

If you’re not sure where your website’s analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here.

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This podcast is brought to you by Americaneagle.com Studios.

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