In this episode, we uncover the fascinating true story of Adolf and Rudolf Dassler, two brothers who went from working together in their mother’s laundry room to founding rival global brands: Adidas and Puma. Their bitter feud not only split their hometown of Herzogenaurach, Germany, but also sparked a decades-long rivalry that shaped the modern sportswear industry. Discover how their personal conflicts, World War II tensions, and relentless competition turned a small-town shoe business into two of the world’s most iconic athletic brands—and left a legacy of innovation and rivalry that endures today.

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