The RMR Podcast: Music, Cannabis, and Marketing

Mitch and Joey are joined by Barry Hurd of 421 Data to talk about where the cannabis industry is at in terms of maturity, the power of data analysis, and influencer marketing. Barry is a career veteran working with large-scale corporate ecosystems and start-ups alike, honestly one of the smartest folks we know. There are some gems in here such as "one employee touches 1000 customers" and his opinion on the value of long-term relationships with influencers for marketing campaigns.