PepsiCo Senior VP/Media, Sports & Entertainment Marketing Adam Harter joins SBJ's Terry Lefton to discuss plans for, and the impact of, the Pepsi Super Bowl LV Halftime Show, which will feature The Weeknd and mark the company's 10th year as Halftime Show sponsor.
*Interview recorded 2/3/21

PepsiCo Senior VP/Media, Sports & Entertainment Marketing Adam Harter joins SBJ's Terry Lefton to discuss plans for, and the impact of, the Pepsi Super Bowl LV Halftime Show, which will feature The Weeknd and mark the company's 10th year as Halftime Show sponsor. *Interview recorded 2/3/21

PepsiCo Senior VP/Media, Sports &amp; Entertainment Marketing Adam Harter joins SBJ's Terry Lefton to discuss plans for, and the impact of, the Pepsi Super Bowl LV Halftime Show, which will feature The Weeknd and mark the company's 10th year as Halftime Show sponsor.
*Interview recorded 2/3/21

The Road Ahead: Adam Harter

Sports business is facing new global economic, political, and cultural changes. Unpacks is a new series from Sports Business Journal that analyzes how current trends are impacting sports business. Listen as SBJ editors and special guests provide trusted insights to help you navigate these dynamic, complex situations.

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The Road Ahead: Adam Harter

The Road Ahead: Adam Harter